Artificial intelligence is transforming playlist creation thanks to Spotify.
Swedish music streaming leader Spotify has just made a new advance in the user experience. The platform recently unveiled an innovative feature for Premium users in the United States, Canada, Ireland, and New Zealand: the AI Playlist.
Making playlists especially for specific needs
Accessible since last April in both the United Kingdom and Australia, this function applies artificial intelligence to help users easily create and adjust their playlists. All you have to do is input indicator texts like “upbeat folk music for an autumn getaway” or “the retired tunes from the year 2000 for the after party”. Should the results not fulfill the user’s expectations, they can modify them by adding extra terms such as “less energetic” or “nickelback-free”.
Personalization resulting from listening habits.
Spotify says that the feature is based on personalization: According to the user’s listening habits, it will make selections of tracks. According to the firm, the most effective results come from AI in cases related to gender, mood, or artists. Even so, it is possible to try out topics which include animals, activities, movie characters, colors or emojis.
How do I use AI Playlist?
Premium Spotify users can quickly find the AI Playlist within the mobile app. Just head to ‘Your Library’, click the ‘+’ button and choose ‘IA Playlist’. Afterwards, a chat tool will arise to help the user initiate their unique playlist generation. Combining technology and music into this breakthrough ensures a more personalized and immersive listening experience for users.
