Xiaomi’s phones will no longer carry the “Mi” brand in the name. The Chinese manufacturer will stop using the nomenclature that has been destined for ten years to Mi 11, Mi 10T and Mi 9, among other smartphones and products in the line. The change was confirmed by the company to XDA-Developers on Tuesday (24) and has already begun to be applied.
The measure changes the way the company’s products are known. On the website, a spokesperson reported that the “Mi” product line will be renamed “Xiaomi”. The change began as early as the third quarter of 2021 with the release of Mix 4 in August, and may take time to affect all regions where the company operates.
This means that new products in the category will no longer be recognized by the iconic “Mi”. Let’s use the Mi 11 as an example: if the phone were announced under the new rule, the product would be known only as Xiaomi 11, not Mi 11. In addition, the nomenclature will also be applied to the “ecosystem and IoT products” soon.
It is worth remembering that this measure will be applied only to products that will be released after this change. This means that the Mi 11 will remain with the same name. Already its successor should be called Xiaomi 12, not Mi 12.
Xiaomi Redmi Note 10 Pro (Image: Darlan Helder/Tecnoblog)
Redmi Note 10 Pro carries “Redmi” stamp on the back (Image: Darlan Helder/Tecnoblog)
“Mi” mark will no longer be used; understand the case
The new rule puts an end to a brand that has appeared on the company’s phones for ten years. XDA-Developers recalls that the first smartphone to carry the name, the Mi 1, went public in 2011. It had only 1 GB of RAM, 4-inch screen, Snapdragon S3 and Android 2.3. Specifications that, for the time, were remarkable.
Since then, everything has evolved. The Mi 11 is sold in Brazil with 8 GB of RAM and Android 11. The screen rose from 4 inches to 6.81 inches. Other improvements are due to the presence of three cameras instead of one, the main being 108 megapixels. In 2011, the cameras barely passed 8 MP, as was the case with the Samsung Galaxy S2.
But why this change now, ten years later? To the website, the company explains that the initiative will “unify the presence of its global brand and close the perception gap between the brand and its products.” In addition, there will be a more remarkable separation between Xiaomi and Redmi products, which seek to serve different audiences and purposes.
“With the introduction of the new brand identity, two distinct series of products will fall below the parent brand,” they said. “Xiaomi products represent the pinnacle of technology and offer a premium experience. Redmi products bring great innovation at a more affordable price and are aimed at younger audiences.”
In addition to Mix 4, other phones should arrive soon already under the new nomenclature. It is the Xiaomi 11T and 11T Pro which, according to Ishan Agarwal in collaboration with MySmartPrice on Tuesday (24), have come up on the website of a UK online store in Europe. But there are still no images of the smartphones in question.